1. Sweden Stocks

  2. •

    Retail trade

  3. •

    Internet retail
New Bubbleroom Sweden AB

New Bubbleroom Sweden AB

SSTO:BBROOM
10.20
SEK
-0.60
(-5.56%)
-0.27EPS
139.13MMarket Cap
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
28.19
25.27
26.94
28.48
27.38
28.28
27.31
30.86
Basic EPS, GAAP
-0.97
-0.62
-0.48
-1.74
-1.74
-1.14
-1.51
-0.27
Free Cash Flow per Basic Share
-1.02
- -
-1.17
-7.79
0.41
0.13
-0.97
3.53
Dividend per Share
- -
- -
- -
- -
- -
- -
- -
- -
Book Value per Share
0.77
2.04
11.07
9.4
7.66
6.53
5.03
5.13
Tangible Book Value per Share
0.77
1.87
10.84
9.02
7.24
6.25
4.62
4.82
Basic Weighted Avg Shares
15
15
15
16
16
16
16
16
Sales/Revenue/Turnover
429
384
411
443
426
440
425
480
Operating Margin (%)
-4.05
-2.11
-1.46
-5.6
-6.71
-3.77
-4.87
-0.1
Depreciation Expense
1
2
2
4
8
10
10
11
Net Income, GAAP
-15
-9
-7
-27
-27
-18
-24
-4
Effective Tax Rate (%)
- -
- -
- -
- -
- -
- -
- -
- -
Profit Margin (%)
-3.46
-2.44
-1.78
-6.11
-6.36
-4.02
-5.54
-0.87
Working Capital
6
25
156
108
75
61
42
48
LT Debt
- -
- -
- -
- -
- -
15
14
13
Total Equity
12
31
169
146
119
102
78
80
Return on Invested Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
Return on Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
Return on Common Equity (%)
- -
-43.83
-7.34
-17.2
-20.41
-16
-26.14
-4.78

Capital Structure

SEK

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
ST Debt
3
3
3
LT Borrowings
14
13
13
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
16
16
16
Market Capitalization
82
64
139

Working Capital

SEK

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
Total Current Assets
133
148
163
Cash, Cash Equivalents & STI
39
24
62
Accounts Receivable, Net
16
48
36
Inventories
65
76
65
Total Current Liabilities
91
108
115
Payables & Accruals
- -
- -
- -
ST Debt
3
3
3
Deferred Revenue
- -
- -
- -

Growth Rates

SEK

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
74.98%
-23%
Free Cash Flow
- -
-39,614.45%
-845.91%
Net Income, GAAP
- -
49.21%
33.14%
Sales/Revenue/Turnover
- -
2.15%
-3.43%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

SEK

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
100
135
92
113
440
2025
101
127
- -
108
425
2026
99
146
- -
- -
- -

Quarterly Earnings Per Share

SEK

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-0.58
0.24
-0.49
-0.3
-1.14
2025
-0.43
0.17
- -
-0.53
-1.51
2026
-0.26
0.35
- -
- -
- -

Quarterly Dividends Per Share

SEK

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
2026
- -
- -
- -
- -
- -

Company Description

Company Profile APIChatGPT
CEO
Magnus Mansson
Full Time Employees
59
Sector
Retail trade
Industry
Internet retail
Address
Prognosgatan 11 Borås VG Sweden 504 64
IPO Date
Nov 23, 2021
Website
bubbleroom.se
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Business
New Bubbleroom Sweden AB (publ) is a Sweden-based e-commerce fashion retailer specializing in women's apparel; the company designs and sells clothing, underwear, shoes, and accessories through its online platform and marketplaces like Zalando, featuring a mix of proprietary brands developed in-house or via exclusive Nordic influencer collaborations and selected external brands focused on luxurious, glamorous, and feminine styles for party and everyday wear. Founded in 2006 and headquartered in Borås, Sweden, it primarily serves customers in the Nordic region with distribution across parts of Europe and employs approximately 68 people. Recent developments include the appointment of Magnus Månsson as CEO in October 2023, the launch of a cost-saving program in 2025 entailing staff reductions of 10-20% to achieve annual savings of SEK 4-6 million following missed growth targets and sales declines, and Q3 2025 results showing net sales of SEK 89.4 million (down 2.8% year-over-year) amid low inventory, pricing pressures, and assortment transitions, coupled with plans for one-time restructuring costs in Q4 2025.