- CEO
- Gavin O’Dowd
- Full Time Employees
- 300
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- Ostgotagatan 12 Stockholm AB Sweden 116 25
- IPO Date
- Oct 13, 2021
- Business
- Haypp Group AB (publ) is a Sweden-based holding company that operates as a leading e-commerce retailer of tobacco-free nicotine pouches, snus, and related reduced-risk nicotine products; it offers these through a portfolio of online brands including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, vapeglobe.de, and nettotobak.com; the company also provides marketing space and research services for nicotine products. Founded in 2009 and headquartered in Stockholm at Östgötagatan 12, Haypp Group conducts operations in core markets of Sweden and Norway as well as growth markets encompassing Austria, Denmark, Finland, Germany, Switzerland, the United Kingdom, and the United States, serving over 1.1 million active consumers across Europe and North America. The company organizes its activities into Core and Growth segments, sourcing products from external suppliers for direct-to-consumer sales via e-commerce platforms focused on accelerating the global shift from smoking to smoke-free alternatives. In recent developments, Haypp Group reported robust Q1 2025 sales growth and margin improvements, alongside strong Q3 2024 net sales increases of 25% year-over-year (excluding currency effects) driven by performance across Core, Growth, and Emerging divisions; it continues investments in US market capabilities, including the return of ZYN sales and positive market developments, while evaluating updated financial targets for 2025 to be announced in spring.