- CEO
- Ludvig Neset
- Sector
- Retail trade
- Industry
- Internet retail
- Address
- Stockholm Sweden
- Business
- Vetted Assets AB is a Swedish investment and brand development company specializing in the acquisition, active ownership, and scaling of direct-to-consumer (DTC) e-commerce brands and digital commerce service providers. Founded in 2015 and headquartered in Stockholm, Sweden, the company operates primarily across two business segments: Consumer Brands and Digital Services. Through its Consumer Brands segment, the company offers Scandinavian design furniture and home interior furnishings through Folkhemmet; beauty products, eyebrow styling cosmetics, and precision tweezers through Browgame Cosmetics; curated charity-linked wall decor and limited-edition art prints through Andy Okay; contemporary canvas paintings, urban art prints, and motivational wall decor through Criss Bellini; liquefied petroleum gas (LPG) products, heating equipment, and outdoor lifestyle accessories through Gasoltuben; and mobile device accessories and electronic protection gear through iPhonebutiken. Through its Digital Services division, the company provides performance marketing, digital advertising, and customer acquisition services via Awelin; web development, system architecture, conversion rate optimization, and e-commerce platform maintenance via Lybe; and strategic commercial advisory, artificial intelligence implementation, and digital automation consultancy via Heep. Vetted Assets AB targets digital-native consumers and commercial enterprises across Sweden, the broader Nordic region, Europe, and global markets. In May 2026, the company underwent a corporate rebranding, officially changing its name from Refine Group AB (publ) to Vetted Assets AB (publ) to signify a strategic shift toward acquiring and accelerating founder-led consumer brands with high profitability potential. In alignment with this strategic refocusing, the company divested its legacy digital asset and Bitcoin treasury positions to concentrate capital and managerial resources on digital retail and operational AI integration. Recent portfolio expansion includes the April 2026 acquisition of a 51 percent majority interest in art retailer Andy Okay AB for approximately SEK 27 million, followed by the July 2026 acquisition of a 70 percent majority stake in e-commerce art company Criss Bellini AB for an initial consideration of SEK 25 million. To support these acquisitions and fund ongoing operational scaling, the company completed a fully guaranteed rights issue of approximately SEK 15 million alongside external credit financing in mid-2026. Vetted Assets AB is publicly listed on the Nasdaq First North Growth Market in Stockholm under the ticker symbol VETT.