- CEO
- Phong Q. Le
- Full Time Employees
- 1,483
- Sector
- Financial Services
- Industry
- Financial - Capital Markets
- Address
- 1850 Towers Crescent Plaza, Suite 500 Tysons Corner VA United States of America 22182
- IPO Date
- Jun 5, 2025
- Business
- Strategy Inc., formerly MicroStrategy Incorporated, operates as a bitcoin treasury and business intelligence company that provides cloud-native, AI-powered enterprise analytics software; Strategy ONE, enabling non-technical users to access actionable insights from unlimited data sources; Strategy Mosaic, a universal intelligence layer for consistent data governance across diverse sources and tools; intelligence server modules for management, security, monitoring, and intelligent cube creation; client applications including Developer and Object Manager for building modeled metadata, attributes, facts, metrics, reports, dashboards, and mobile BI capabilities; and Bitcoin-related securities such as equity, fixed income instruments, 10.00% Series A Perpetual Stride Preferred Stock (STRD), and convertible senior notes to offer investors economic exposure to Bitcoin. The company, founded in 1989 and headquartered in Tysons Corner, Virginia, serves thousands of global customers in industries requiring enterprise analytics, data visualization, and decision support across the United States, Europe, the Middle East, Africa, and other international regions. Recent developments include rebranding from MicroStrategy to Strategy Inc. in February 2025; aggressive Bitcoin acquisitions, such as 52,000 bitcoins for $4.6 billion financed by share sales under a $21 billion equity agreement; plans to raise $42 billion in equity and fixed income securities through 2027 via the "21/21 Plan"; issuance of perpetual preferred stocks like STRD with 10% annual dividends and STRK with 8% dividends to fund further Bitcoin purchases; and a $2.6 billion private placement of convertible senior notes in late 2024 dedicated to expanding its Bitcoin holdings, positioning it as the largest independent publicly traded BI firm and pioneering Bitcoin treasury strategy.