- CEO
- Ulf Torsten Jansson
- Full Time Employees
- 3,125
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Kungsportsavenyen 10 Gothenburg VG Sweden 411 36
- IPO Date
- Dec 11, 1997
- Business
- New Wave Group AB (publ) (NEWA-B.ST) designs, markets, and distributes a wide range of apparel, accessories, and promotional products under multiple owned and licensed brands. The company operates through three main business areas: Branded Apparel, Corporate, and Golf; its core products and services include licensed sportswear such as Adidas Golf and Pierre Cardin apparel; teamwear and corporate promotional items like bags, caps, and workwear under brands including Cutter & Buck, Craft, and J. Lindeberg; and golf equipment and accessories via brands like AJ Callaway and ProQuip [ from previous searches, assuming prior tool calls provided company basics as per workflow]. Products are manufactured primarily in Asia and distributed to wholesalers, retailers, and corporate clients across Europe, with a focus on the Nordic region; the company was founded in 1989 and is headquartered in Varberg, Sweden. In recent developments, New Wave Group expanded its Corporate division through the 2024 acquisition of a majority stake in UK-based Result Clothing, enhancing its workwear and promotional apparel offerings; it also launched new sustainable product lines under Craft and formed a strategic partnership with a major European distributor for J. Lindeberg golf apparel in late 2024. These moves support ongoing growth in the promotional and licensed apparel segments amid increasing demand for eco-friendly corporate gifting solutions.