- CEO
- Peter William Mountford
- Full Time Employees
- 18,842
- Sector
- Transportation
- Industry
- Air freight/Couriers
- Address
- 27 Impala Road Sandton GP South Africa 2196
- IPO Date
- Oct 24, 1995
- Business
- Super Group Limited is a South African-based provider of logistics and mobility solutions operating primarily across sub-Saharan Africa, the United Kingdom, and Europe. Founded in 1943 and headquartered in Sandton, South Africa, the company delivers services through three core divisions: Supply Chain, Fleet Solutions, and Dealerships. The Supply Chain division includes Supply Chain Africa and Supply Chain Europe, offering primary and secondary distribution, multi-temperature-controlled product distribution, warehousing, consulting, brand management, courier and express transport, and Fifth Party Logistics services. The Fleet Solutions division comprises Fleet Africa and SG Fleet Group Limited, providing turnkey fleet management, vehicle leasing, and salary packaging services. The Dealerships division operates in South Africa and the UK, supplying new and used passenger and commercial vehicles.
In addition to its logistics and mobility business, Super Group also operates in the global online sports betting and gaming sector through its holding company Super Group (SGHC) Limited, which manages brands such as Betway across Europe, the Americas, and Africa. This separate entity focuses on online sports betting and casino gaming services.
Recent major developments include the acquisition of Digital Gaming Corporation (DGC) in early 2023 to enhance its operational capabilities in online gaming, with subsequent divestiture of DGC's B2B division to Games Global in September 2025 to concentrate on global B2C growth. The company also completed acquisitions of SportCC ApS to improve sports data and content services and 15 Marketing Limited to bolster marketing capabilities. Super Group has executed strategic share repurchases and maintained a strong cash position, supporting ongoing growth initiatives. Additionally, it has experienced a strategic pivot away from the U.S. market to focus on profitable expansion in other global regions.
Super Group's operations are supported by over 19,400 employees in 22 countries, with the company maintaining a debt-free balance sheet and diversified client base across multiple industries. The company is listed on the Johannesburg Stock Exchange under ticker SPG.JO. Its business segments target a variety of customers including blue-chip clients in logistics, mobility leasing, retail vehicle customers, and online gaming consumers worldwide. Recent enhancements across its divisions reflect a commitment to expanding service offerings while adapting to evolving market conditions.