- CEO
- Udo Müller
- Full Time Employees
- 13,743
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Ströer-Allee 1 Cologne NW Germany 50999
- IPO Date
- Jul 15, 2010
- Business
- Ströer SE & Co. KGaA operates as a leading German media company focused on out-of-home (OOH) advertising, digital out-of-home solutions, digital and dialog media, and data-as-a-service (DaaS) with e-commerce; it provides traditional analog OOH products such as billboards, posters, city light posters, and advertisements on bus and tram shelters as well as public transport vehicles; digital OOH offerings including large-scale screens and programmatic DOOH platforms; online marketing services encompassing display advertising, video, and performance marketing on owned portals like t-online.de, giga.de, familie.de, desired.de, and kino.de alongside third-party platforms; dialog marketing through telesales, telemarketing, field sales, and customer communication; statistical market and consumer data via the Statista brand; and e-commerce beauty and personal care products under brands including M. Asam, ahuhu organic hair care, YOUTH-LIFT, and Kräuterhof distributed through online, retail, telesales, and wholesale channels. The company serves advertisers, small- and medium-sized enterprises, municipalities, and consumers primarily in Germany with additional operations in Poland, Spain, the Netherlands, Belgium, and the United Kingdom; it was originally founded in 1990—though predecessor activities trace to 1963—and maintains headquarters at Ströer-Allee 1 in Cologne, Germany. In recent developments, Ströer X, its subsidiary, acquired AMEVIDA SE in September 2025 to advance growth in digital and dialog media; the company reported record 2024 revenue exceeding EUR 2 billion and adjusted EBITDA of EUR 626 million, driven by DOOH expansion highlighted at the 2025 Annual General Meeting; it adjusted its 2025 financial outlook in September 2025 to anticipate revenue and EBITDA comparable to 2024 levels amid geopolitical and economic uncertainties; and earlier in 2025, negotiations advanced for the potential sale of its core OOH business with ongoing discussions involving new investors after some bidders withdrew over pricing.