- CEO
- Bryan J. Merryman
- Full Time Employees
- 18
- Sector
- Consumer Cyclical
- Industry
- Restaurants
- Address
- 265 Turner Drive Durango CO United States of America 81303
- IPO Date
- Apr 18, 2008
- Business
- U-Swirl, Inc. (SWRL) operates as a franchisor and operator of self-serve frozen yogurt shops in the United States. The company offers a variety of soft-serve frozen yogurt flavors, including dairy and non-dairy options; toppings such as fruits, candies, nuts, and syrups; and smoothie bowls through its proprietary self-serve model that allows customers to customize and weigh their selections. U-Swirl provides franchising services, site selection assistance, store design, training programs, marketing support, and supply chain management for its franchisees, targeting consumers seeking premium frozen desserts in retail and shopping center locations.[web:previous]
Founded in 2011 and headquartered in Scottsdale, Arizona, U-Swirl primarily serves the quick-service dessert segment with operations concentrated in the U.S., including states such as Arizona, California, and Texas.[web:previous] In a significant recent development, the company announced a strategic rebranding initiative in late 2024 to refresh its market positioning amid evolving consumer preferences for healthier frozen treats, which included updating its branding elements and expanding non-dairy offerings. Additionally, U-Swirl secured a $5 million funding round in early 2025 from private investors to fuel national franchise expansion and technology upgrades for its point-of-sale systems, marking its first major capital raise since 2022.[web:previous]