Guoyuan Securities Company Limited (000728.SZ) operates as a comprehensive securities brokerage firm in China, providing a wide range of financial services including securities brokerage; investment banking and management; wealth management; credit business; asset management; custody services; private equity funds; fixed income products; equity investment; research and consulting; futures trading and risk management; direct and alternative investments; cross-border securities finance; market making; financial products sales; insurance brokerage; and public fund management. Founded in 1997 and headquartered in Hefei, Anhui Province, the company maintains over 150 branches across major Chinese cities and serves both retail and institutional clients nationwide with some international operations. Wholly owned subsidiaries include Guoyuan International Holdings Limited and Guoyuan Equity Investment, while major holdings encompass Guoyuan Futures, ChangSheng Fund Management, and stakes in Huishang Bank.
Recent developments include the release of investment outlooks focusing on technology, consumption, and green economy opportunities in November 2025; emphasis on digital transformation and sustainable development; and strategic facilitation of listings for technology-driven companies on the STAR Market and ChiNext. The company reported solid FY2024 financials with revenue of 9.81 billion CNY and net income of 2.24 billion CNY, alongside ongoing investments in fintech such as AI-driven trading systems and digital platforms. In 2019, Guoyuan acquired a 51% stake in Jiangsu Guoyuan Asset Management Co., Ltd., bolstering its asset management capabilities, with no major new acquisitions or funding rounds announced in the past 1-2 years amid a focus on organic growth and global-local expertise integration.