NanJi E-Commerce Co., Ltd. (002127.SZ) provides brand licensing, integrated services, and mobile Internet marketing in China. The company offers men's, women's, and children's clothing; underwear; bedding; mother and baby products; and healthy life clothing under brands including Antarctic People, Antarctic+, Antarctic Home, Crocodile, and Classic Teddy; it also delivers resource integration, data empowerment, research and development design, quality management, traffic management, and e-commerce headquarters services. Founded in 1998 and headquartered in Shanghai, the firm operates primarily in the domestic market through e-commerce channels targeting consumers of apparel and lifestyle goods. Formerly Jiangsu Xinmin Textile Science & Technology Co., Ltd., it changed its name in March 2016 to reflect its pivot to e-commerce; recent developments include an agreement in April 2023 to acquire Yiwu Solutia E-Commerce Co., Ltd. for CNY 25 million and a joint venture with C&A.