New Huadu Technology Co., Ltd. (002264.SZ) operates as a China-based provider of internet marketing and e-commerce services, focusing on omnichannel solutions for brands and retailers; its core offerings include omni-channel e-commerce sales services via platforms such as JD.com and Tmall, product development and marketing services, digital marketing integration solutions, and e-commerce operation services that maximize customer business value through one-stop digital strategies. Founded in 2007 and headquartered in Fuzhou, Fujian Province, at the North Building of Xinhuadu Building, 162 Wusi Road, the company primarily serves the domestic Chinese market with additional presence in locations including Beijing, Hangzhou, Jinan, Hong Kong, Lhasa, and Jakarta, Indonesia. Previously known as New Huadu Supercenter Co., Ltd., it shifted from operating hypermarkets, supermarkets, and department stores to the internet marketing sector, with a formal name change to New Huadu Technology Co., Ltd. in September 2022; earlier strategic moves included a 2017 partnership with Alibaba involving a 10% stake transfer for supply chain collaboration and innovative store development, as well as a 2022 asset transfer where its controlling shareholder New Huadu Industrial Group Co., Ltd. acquired equity in 11 subsidiaries for CNY 390 million to streamline operations. The company employs around 630 people and targets consumer cyclical sectors, including food retail distribution and related digital services, with no major funding rounds, new product launches, or expansions reported in the last 1-2 years.