Guangdong Yowant Technology Group Co., Ltd. engages primarily in digital marketing and social commerce in China, alongside the design, production and retail of fashion footwear and apparel. The company offers internet advertising services, social e-commerce platforms and marketing solutions; multi-brand high-end fashion leather shoes under ST&SAT, D:FUSE, SAFIYA, SATURDAYMODE and FONDBERYL brands; and wholesale and retail of diversified fashion products including apparel and footwear. It operates principally in the clothing and footwear industry, as well as internet advertising and social e-commerce segments, targeting Chinese consumers through online and offline channels.
Founded in 2002 and headquartered in Foshan, Guangdong province, the company, formerly known as Saturday Co., Ltd. and Foshan Saturday Shoes Co., Ltd., changed its name to Foshan Yowant Technology Co., Ltd. in November 2022 to reflect its strategic shift toward technology-driven businesses. Recent developments include plans to divest its footwear subsidiary Foshan Saturday Footwear via public listing on the Guangdong Equity Exchange; establishment of new subsidiaries such as Hangzhou Yowant Innovation Network Technology Co., Ltd. for digital cultural and creative software development and virtual reality equipment, and Wuhan YaoHui Shudong Technology Co., Ltd. for internet gaming and digital content services; and termination of certain AI-related fundraising projects in 2025 to refocus on social e-commerce and proprietary brands.