- CEO
- Yu Zhong
- Full Time Employees
- 22,392
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- No.118 Middle Avenue Suqian JS China 223800
- IPO Date
- Oct 26, 2009
- Business
- Jiangsu Yanghe Distillery Co., Ltd. manufactures and sells baijiu, wines, and spirits primarily under the Yanghe and Shuanggou brands; its core products include Dream Blue series (such as Dream Blue M9, M6+, Crystal version, handmade craft class, and master editions), Ocean Blue (Haizhilan including seventh generation launched in 2025), Sky Blue (Tianzhilan), Sujiu (ecological variants), Zhenbaofang (Difang and Shengfang), Yanghe Daqu, Shuanggou Daqu, Guijiu, and Sidus wine; mid/high-end products (ex-factory price at least CNY 100 per 500ml) account for the majority of revenue, with ordinary products below that threshold comprising Yanghe Daqu and Shuanggou Daqu. The company operates six major production bases in Yanghe, Shuanggou, Siyang, Guijiu, Lihua Village, and Lasa Langre Wine Village, leveraging the unique wetland ecosystem of Suqian in Jiangsu Province, China—one of the world's three major wetland liquor regions alongside Cognac and Scotch; it sells through wholesale distribution (predominant channel), online direct sales via e-commerce, and exports to markets including the United States, Canada, and Europe, targeting mid-to-premium segments with a focus on mellow baijiu characterized by sweet, mild, soft, clean, and fragrant profiles from solid-state fermentation, underground cellar aging, and sorghum, wheat, rice, and local water sourcing. Founded in 2002 and headquartered at No. 118 Jiudu Avenue, Yanghe Town, Suqian City, Jiangsu Province, China (postal code 223800), the company lists on the Shenzhen Stock Exchange under ticker 002304.SZ with Jiangsu Yanghe Group Co., Ltd. as its controlling shareholder; it maintains subsidiaries like Su酒集团贸易股份有限公司, Tibet Earth Third Pole Wine Co., Ltd. (established March 2022 with 51% stake), Guizhou Guijiu Co., Ltd., and various investment and management entities including Jiangsu Azure Beverage Catering Management Co., Ltd. and Jiangsu Yanghe Blue Investment Management Co., Ltd. (both 2022 formations). In June 2024, the company changed its name from Jiangsu Yanghe Brewery Joint-Stock Co., Ltd. to Jiangsu Yanghe Distillery Co., Ltd.; recent developments include the launch of the seventh generation Hai Zhi Lan and Jiangsu Yanghe High-line Light Bottled products in 2025, participation as the official partner for the 2025 China Chef Festival promoting pairings with Chinese cuisine, unveiling new products and "six realms" immersive experiences at the 2025 Autumn Sugar Fair, hosting the 2025 Yanghe-Shuanggou Opening Ceremony with cultural events, leadership transition with Gu Yu elected eighth board chairman in July 2025, and ongoing innovations like three 2022 scientific achievements in mellow baijiu flavor, digital brewing, and health effects validated by the China Light Industry Federation; it also advanced rural revitalization, education funds, and international expansion efforts amid a strategic shift toward premiumization and digital marketing. Jiangsu Yanghe Distillery operates in China's competitive baijiu industry as a top-five revenue producer, emphasizing brand equity in mid-to-premium segments with average operating margins around 41% over the past decade, robust distribution to over 8,000 dealers across Jiangsu (about 3,000) and ex-Jiangsu regions, and compliance with standards like T/CBJ2104-2019 for mellow baijiu and T/CBJ2305-2022 for wetland baijiu real estate areas.