- CEO
- Chang Wen Liu
- Full Time Employees
- 2,520
- Sector
- Producer manufacturing
- Industry
- Industrial machinery
- Address
- No. 1560 Siyi Road Shanghai SH China 201801
- IPO Date
- Dec 14, 2010
- Business
- Shanghai STEP Electric Corporation specializes in the research, development, manufacture, and distribution of industrial automation control products. Its core product portfolio includes industrial robots such as SCARA robots and robotic arms; variable frequency drives (VFDs) covering high, medium, and low voltage inverters; servo drives and servo motors; integrated controllers; elevator control systems including elevator integrated drives, car operating panels (COP), landing operating panels (LOP), elevator wire and cables, and elevator parts; energy-saving products; and motion control solutions. These products serve diverse industries including elevator manufacturing, harbor cranes, hoisting equipment, rubber and plastic processing, mining, metallurgy, power generation (solar and wind), CNC machinery, packaging, logistics, 3C electronics, lithium batteries, semiconductor, photovoltaic, food and beverage, medical devices, automotive, laser technology, machine tools, HVAC systems, and general energy-saving engineering machinery. The company operates primarily in China but also distributes internationally.
Founded in 1995 and headquartered in Shanghai, China, Shanghai STEP Electric Corporation is a recognized leader in industrial automation and robotics. Notably, it ranks second globally in elevator controller shipments and fourth globally in SCARA robot shipments, holding a leading position in proprietary autonomous control technology within the industrial automation sector.
In February 2025, Haier Group acquired a 10% equity stake and 19.24% voting rights in Shanghai STEP Electric, becoming its indirect controlling shareholder. Haier subsequently planned to increase its holding to 26.83% through subscribing to newly issued shares. This strategic investment aims to integrate Haier’s global supply chain, digital marketing, lean management, and brand resources with STEP’s expertise, thereby accelerating STEP’s market leadership in industrial automation. The partnership leverages Haier’s COSMOPlat platform, enhancing STEP’s intelligent manufacturing solutions with advanced big data analytics, connectivity, and AI-driven models, supporting Industry 4.0 adoption.
Shanghai STEP Electric operates in three key segments: control and drive systems, robotics, and elevator control solutions. It maintains significant market presence across China and overseas markets and comprises subsidiaries such as STEP Software Technology Co., Ltd., which provides customized intelligent management software including e-ordering, networking, and remote monitoring services.
The company’s operations and recent strategic alliance with Haier underscore its commitment to advancing industrial internet technologies, expanding intelligent manufacturing capabilities, and consolidating its position as a major player in the evolving global industrial automation industry.