- CEO
- Kai Tian Zeng
- Full Time Employees
- 3,138
- Sector
- Technology services
- Industry
- Packaged software
- Address
- No. 7001, Wanjiang Fortune Plaza Wuhu AN China 241000
- IPO Date
- Feb 18, 2011
- Business
- 37 Interactive Entertainment Network Technology Group Co., Ltd. (002555.SZ) develops, publishes, and operates online games, primarily mobile games and web games, through brands including 37 Games, 37 Mobile Games, 37GAMES, and 37 Online Games; it also engages in pan-entertainment activities such as film, television, animation, and music, alongside quality education via its Miaoxiao Cheng platform and strategic investments in AI, XR, human-computer interaction, and biotechnology. The company operates subsidiaries like Beijing Meng52 Network Technology Co., Ltd., Shanghai Woowii Network Technology Co., Ltd., Guangzhou Chumen Network Technology Co., Ltd., and Zengame Technology Holding Limited, serving primarily the Chinese market where over 92% of revenues are generated, with global expansion through offices in Europe, America, Japan, South Korea, Southeast Asia, Beijing, Shanghai, Anhui, Hainan, and Hubei. Founded in 2011 and headquartered in Guangzhou, China, with key facilities in Wuhu and Shanghai, the company targets gamers worldwide with MMORPGs, strategy games like Puzzles & Survival and Puzzles & Chaos, and casual titles.
In recent developments, 37 Interactive Entertainment launched new mobile games in the first quarter of 2025, including "Time Big Bang," which ranked fourth in market performance, and "No Hero Is Flash," supported by increased prepaid franchise fees and traffic investments for promotion. The company advanced its AI initiatives by developing the industry-specific large model "Xiaoqi" and an associated agent platform for applications in game development, market analysis, art design, operations, and office scenarios. Through subsidiaries like Wuhu Taitong and Guangzhou Qiyi, it made investments in 2025, including Shanghai Weifulala Network Technology Co., Ltd. in May and Beijing Happy Ark in November, a startup led by a former FunPlus producer focusing on casual games to bolster its product matrix. These moves align with ongoing diversification into global publishing, new quality productive forces, and urban consumption sectors.