- CEO
- Xiao Dong Liu
- Full Time Employees
- 1,769
- Sector
- Process industries
- Industry
- Chemicals: specialty
- Address
- No.558 Kangqiao East Road Shanghai SH China 201319
- IPO Date
- Mar 14, 2011
- Business
- Shanghai Bairun Investment Holding Group Co., Ltd. (002568.SZ) is a China-based company principally engaged in the research, development, production, and sale of ready-to-drink (RTD) cocktails, flavors and fragrances, and spirits. The company offers RTD cocktails under the flagship RIO brand, which covers a wide range of flavors and has established four major production bases in Shanghai, Tianjin, Chengdu, and Foshan to serve nationwide markets; flavors and fragrances under the Bairun brand, applied in beverages, dairy, confectionery, bakery, ice cream, savory foods, oral care, and tobacco products; and spirits through its Bacchus segment, including products from the Laizhou Distillery equipped with pot stills and column stills for whiskey production. Founded in 1997 and headquartered at No. 558 Kangqiao East Road, Kangqiao Industrial Zone, Shanghai, the company operates primarily in China, with a distribution network spanning 34 provinces and regions, over 20 subsidiaries, and approximately 1,785 employees; it was formerly known as Shanghai Bairun Flavor & Fragrance Co., Ltd. until renaming in December 2015 and listed on the Shenzhen Stock Exchange in March 2011. In recent developments, the company launched its whiskey business in November 2024 with two new brands—Laizhou single malt whiskey (Genesis Edition, 700ml, 46% ABV) and Bailide (Baileys) single blended whiskey (Genesis Edition, 700ml, 43% ABV)—both priced at 399 yuan and initially available through experiential centers and bars in Shanghai, Guangzhou, and Chengdu, with broader circulation products planned for Q1 2025; these launches mark its strategic entry into the spirits market as a future growth engine, complementing its RTD core. Additionally, in September 2025, its controlling shareholder agreed to sell a 6.0% stake for 1.5 billion yuan, reflecting ongoing ownership changes, while Q3 2025 earnings showed first-three-quarters revenue of 2.27 billion yuan.