- CEO
- Shuo Bin Yao
- Full Time Employees
- 1,654
- Sector
- Technology services
- Industry
- Packaged software
- Address
- No. 4218, Caoan Road Shanghai SH China 201804
- IPO Date
- Jul 25, 2011
- Business
- Shanghai Yaoji Technology Co., Ltd. specializes in the design, manufacture, and sale of playing cards, notably under its established Yaoji brand, alongside the development, distribution, and operation of mobile games with a focus on leisure and puzzle game genres. The company also engages in internet innovative marketing services, including digital marketing and short video content production. Founded in 1994 and headquartered in Shanghai, China, Shanghai Yaoji Technology operates domestically and internationally, serving consumer entertainment, promotional, and educational markets.
The company manufactures playing cards using a combination of fully automated production lines and proprietary core equipment, employing high-quality playing card-specific paper, professional polishing techniques, and environmentally friendly ink. Its mobile game segment features web and mobile poker games, fishing games, and other casual gaming products. Shanghai Yaoji Technology extends its market reach through traditional distribution networks and digital platforms, emphasizing secure payment and fast sales.
In the last 1-2 years, the company has focused on strategic shifts including the continuous iteration of mobile products and the promotion of a studio-based development model to enhance performance in gaming. It has also been advancing the Shanghai International Short Video Center, which serves multiple production crews and aims to leverage digital marketing through skit business development around content and infrastructure for growth. In production, the company is progressing on its "0.6 billion annual production secondary playing card production base project" to expand capacity and introduce new product categories. Despite industry pressures leading to revenue declines in certain segments, Shanghai Yaoji Technology has maintained product supply strength and anticipates recovery through the synergy of supply and demand.
Shanghai Yaoji Technology is listed on the Shenzhen Stock Exchange (Ticker: 002605.SZ) and integrates its core competencies in printing, manufacturing, digital media, and gaming technology to maintain competitive advantage in the specialized leisure products sector, with a commitment to innovation in both traditional and digital entertainment domains.