Qinghai Huzhu TianYouDe Highland Barley Spirit Co., Ltd. engages in the research, development, production, and sales of highland barley spirits in China. The company offers a range of highland barley wine products under leading brands including Tianyoude, Huzhu, Yongqinghe, Shiyide, Tibetu, Maxville, Bada Zuofang, and Eight Workshops; it also produces wine from grapes following its entry into the imported wine market. Highland barley, the core raw material, is sourced from nearly 100,000 acres of organic planting bases in the cold, pollution-free regions of Tibet, Qinghai, and Gannan in Gansu, brewed with glacial meltwater from the Qinghai-Tibet Plateau using traditional techniques inscribed as national intangible cultural heritage in June 2021. Founded in 2005 and headquartered in Haidong, Qinghai Province, the company traces its brewing heritage to the Ming Dynasty's Tianyoude Tavern in 1373 and listed on the Shenzhen Stock Exchange in December 2011 under ticker 002646.SZ. In January 2022, it renamed its stock abbreviation to Tianyoude Spirits while retaining the code 002646.SZ; recent expansions include acquiring a Napa vineyard in the United States, the Zhongjiu online e-commerce platform to enhance distribution, and launching new products such as oak-aged highland barley spirits, organic highland barley spirits, and low-alcohol variants. These initiatives support diversified development centered on highland barley spirits, with products earning TTB certification for U.S. market entry and awards at international competitions like the Los Angeles International Spirits Competition and Hong Kong International Wine & Spirits Competition.