- CEO
- Bin Feng
- Full Time Employees
- 2,540
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- No. 8 Chaoyang Park Road Beijing BE China 100125
- IPO Date
- Jan 14, 2014
- Business
- UTour Group Co., Ltd. (002707.SZ) operates as a leading provider of outbound tourism services in China, engaging in wholesale and retail of travel packages; integrated marketing; destination management operations; and tourism industry chain services including study tours, immigration and real estate consulting, tourism finance, health care, polar exploration, and air ticket agency sales. The company offers diverse product categories such as ferry tours, customized high-end tours, self-guided trips, business incentive travel (MICE), domestic and inbound travel, online travel agency (OTA) bookings via its Uzai platform (www.uzai.com), and specialized offerings like Europe routes, Asia excursions, Americas itineraries, Oceania adventures, African safaris, and cruise vacations covering Europe, Americas, Asia, and polar regions. It serves leisure travelers, corporate clients, high-end individuals, study groups, and immigrants through a network of retail stores and online channels, with primary operations in China and international destinations spanning Europe, Oceania, Africa, the Middle East, Americas, and Asia.
Founded in 1992 and headquartered at No. 8 Chaoyang Park West Road No. 2 Gate, Chaoyang District, Beijing, China, the company expanded from outbound focus to broader segments including domestic travel and "tourism +" services. In July 2016, it reorganized and changed its name from Beijing UTour International Travel Service Co., Ltd. to UTour Group Co., Ltd., marking a strategic shift to group-level operations. Earlier milestones include the 2016 acquisition of Huayuan International Travel for RMB 2.6 billion to bolster outbound wholesale leadership, particularly in Europe routes, funded partly by share issuance and supported by a strategic O2O alliance with Ctrip.
Recent developments feature Alibaba Technology Co., Ltd.'s completion of a 5% stake acquisition from Feng Bin in December 2020, enhancing investor base and digital synergies. The company maintains active OTA expansion through Uzai.com, promoting one-price-all-inclusive packages for destinations like Provence, Mediterranean cruises, and Antarctic explorations, while cancelled pursuits such as Wenchang Baoyu Investment's aborted factoring acquisition reflect ongoing portfolio adjustments. As of 2023-2025 updates, UTour sustains over 300,000 annual active customers, focusing on market penetration in leisure, business, and high-end segments amid China's evolving travel landscape.