- Business
- Beijing Kingee Culture Development Co., Ltd. Beijing Kingee Culture Development Co., Ltd. engages in the research, design, development, and sale of gold jewelry and precious metal handicrafts in China. The company offers a range of jewelry products including gold, platinum, k-gold, diamond inlays, jade; gold necklaces, earrings, and rings; silver products; as well as watches, stamps, coins, and souvenirs, marketed under brands such as Yuewang, which features items like Huafu Gilt Bracelet/Ring, Melon Pot, Furuihua Gold Cup, Peony Blossom Enamel Crown, Diamond Fortune Gourd, King Kong Magic Pestle Pendant, Fortune Lock Bag, and Fengxiang Nine Days Pendant. It also provides software and information technology services, encompassing wealth management platforms, financial distribution systems, financial management direct sales systems, assets allocation systems, wealth management operation platforms, wealth management business data platforms, investment and risk control platforms, and capital business systems; operations span gold and jewelry retail through bank, postal services, franchise, and e-commerce channels, alongside cultural products. Founded in 2007 and headquartered in Beijing, the company, formerly known as Beijing Kingee Culture Development Ltd. until its name change in July 2010 and listed on the Shenzhen Stock Exchange in January 2014, conducts business primarily in China with diversified models in precious metals and cultural industries. Recent developments include the proposed internal transfer of equity in wholly-owned subsidiaries Zhejiang Yuewang Jewelry Co., Ltd. and Jiangsu Haijin Yingtai Cultural Development Co., Ltd. to Beijing Yuewang Culture Co., Ltd., effective December 31, 2024, to integrate jewelry retail and transition into software information technology; subsidiaries winning bids for AI large model-related projects with banks, developing AI-integrated software for smart marketing, wealth management, intelligent investment advisory, and customer service; and cultural initiatives like the Yuewang brand's ancient gold products incorporating intangible cultural heritage with modern aesthetics, collaborations with historical artifacts and figures, and past partnerships such as the terminated agreement with Wukesong Cultural and Sports Center.