- CEO
- Xing Ping Lu
- Full Time Employees
- 6,546
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Building B, Room 401-610 Shenzhen GD China 518042
- IPO Date
- Jun 10, 2015
- Business
- Shenzhen Huijie Group Co., Ltd. (002763.SZ) manufactures and markets underwear and related apparel products in China. The company offers bras, underwear, vests, home wear, thermal clothing, functional underwear, swimwear, sports apparel, socks; women's skin care and beauty products; as well as men's, women's, and children's underwear under Manifen (also known as Maniform or Mannifen), Ives (also Enweis), Lanzhuoli (also Lan Zhuoli or Langerie), Sangfulan (also Sunflora), Secret Weapon, J.baschi (also Qiao Baishi or Joe Baschi), Coyeee (also COYEEE), Plus One Shangpin, Body Beauty, UNDERSTANCE (also MW1), and Mr. Potato brand names. Founded in 2007 and headquartered in Shenzhen, China, the company operates primarily in the domestic market with a wholly-owned manufacturing subsidiary in Ganzhou, Jiangxi province; it listed on the Shenzhen Stock Exchange in June 2015 after changing its name from Shenzhen Manni Fen Knitwear Co., Ltd. in July 2011. In recent developments, the company reported 2024 revenue of CNY 2.954 billion, up 0.85% year-over-year, with first-quarter 2025 revenue of CNY 777 million, up 1.49%, alongside channel shifts including Douyin platform sales doubling year-on-year in the first half of 2024 and international expansion of the UNDERSTANCE brand into Canada. It maintains 7,427 employees, focuses on ergonomic research via its Innerwear Research Institute, and supports social initiatives through the Shenzhen Huijie Love Foundation for breast cancer survivors and education.