Beijing Sanfo Outdoor Products Co., Ltd. Class A
SSZSE:00278014.60
CNY
+0.12
(+0.83%)
ISIN
CNE1000021J7
Return %
Stock
S&P 500
1Y
0.62
13.14
3Y
29.55
80.78
5Y
-11.03
67.74
Capital Structure
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Company Description
- CEO
- Heng Zhang
- Full Time Employees
- 905
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- No. 6 Building, No. 1 Yard, Majiapu Road, Fengtai District Beijing BJ China 100192
- IPO Date
- Dec 8, 2015
- Website
- sanfo.com
- Similar Companies
- Business
- Beijing Sanfo Outdoor Products Co., Ltd (002780.SZ) is a leading China-based retailer of outdoor sporting goods, specializing in the sale of professional functional outdoor products through a multi-channel network encompassing direct management, distribution, online platforms, and offline stores. The company offers a comprehensive range of products categorized into outdoor clothing, footwear, and equipment; these include jackets, pants, shirts, boots, backpacks, tents, sleeping bags, climbing gear, hydration systems, cookware, and tools, marketed under both agency brands such as ARC'TERYX, The North Face (TNF), KAILAS, X-BIONIC, HOUDINI, CRISPI, LA SPORTIVA, MYSTERY RANCH, and DANNER, as well as proprietary brands developed through in-house research, design, and production. In addition to retail, Beijing Sanfo provides outdoor services including event organization, camp training activities, and experiential programs focused on camping, climbing, running, skiing, cycling, self-driving tours, and leisure travel, primarily targeting outdoor enthusiasts across China. Founded in 1997 as a small store near Peking University and listed on the Shenzhen Stock Exchange's SME board in December 2015, the company is headquartered in Beijing, China, with retail operations spanning major cities including Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenyang, Shenzhen, Changchun, Qingdao, and Shijiazhuang. Beijing Sanfo operates within the consumer cyclical sector, specifically sporting goods retail and outdoor services, generating revenue primarily from outdoor product sales (approximately 93% in recent fiscal years) and services, with a workforce of around 913 employees supporting its nationwide store network and e-commerce channels. In recent developments, Beijing Sanfo has focused on strengthening its brand portfolio through long-term distribution partnerships, notably planning 15-20 new X-BIONIC stores (one-third directly operated) and nearly 20 new HOUDINI single-brand stores in 2025, alongside trials for CRISPI single-brand outlets in Shanghai and Beijing. The company continues to emphasize own-brand expansion in sports technology and ice-and-snow products while exclusively operating international brands in China, amid strategic shifts toward premium brand selection and channel optimization following a forecasted net loss in 2024 due to market dynamics. Earlier strategic moves include signing a cooperation agreement with Switzerland's X-BIONIC AG and establishing a 300 million yuan outdoor industry buyout fund with partners to support industry investments.