- CEO
- Hai Lan Xiao
- Full Time Employees
- 351
- Sector
- Commercial services
- Industry
- Commercial printing/Forms
- Address
- Hongze Industrial Park Chaozhou GD China 521000
- IPO Date
- Dec 29, 2016
- Business
- Guangdong New Grand Long Packing Co., Ltd. (002836.SZ), also known as Xinhongze, principally engages in the design, production, and sale of cigarette labels and packaging products. The company offers a range of specialized packaging solutions, including cigarette packs, gift boxes, box packaging, gift packaging, exquisite package printing, and cigarette signs for major tobacco manufacturers such as Liqun, Xiongshi, Modeng, Hongtashan, Longfeng, Shuangxi, Pride, and Taishan. Its operations focus on high-tech research, design, manufacturing, marketing, and service in the packaging sector, primarily serving the tobacco industry with advanced printing technologies and quality certifications including ISO9001, ISO14001, and BS-OHSAS 18001.
Founded in March 2006 and headquartered in Chaozhou, Guangdong Province, China, the company operates from a 39,600 square meter facility in a region known for its printing industry capabilities. Guangdong New Grand Long Packing serves domestic markets, particularly provincial tobacco companies in regions like Fujian, Guangdong, and Jilin, and maintains a subsidiary relationship with parent Yize Holdings Co., Ltd. The firm has historically emphasized sustainable development in cigarette packing while pursuing high-quality packaging expansion at home and abroad.
In recent developments, the company reported significant financial growth, with 2024 dednon-GAAP net profit surging 297.68% year-over-year, driven by expanded cigarette label business and new provincial tobacco contracts. It announced plans to invest RMB 60 million in production line upgrades to enhance capacity amid rising demand. Additionally, the company passed high-tech enterprise re-certification in December 2024, valid for three years, supporting ongoing R&D and operational improvements, while its controlling shareholder Yize Holdings executed share reductions in line with disclosed plans during periods of stock price volatility in late 2025. Earlier, it entered agreements for stake transactions, including the sale of a 96.5% interest in Shenzhen Xinhongze Packaging Co., Ltd. and an acquisition of a 55.5% stake in Jiangsu Liantong Jiyuan Printing Service Co., Ltd., reflecting strategic portfolio adjustments.