- CEO
- Xue Wu Zhang
- Full Time Employees
- 4,628
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Address
- Tower A, Office Building Changsha HU China 410005
- IPO Date
- Feb 8, 2017
- Business
- YanKer shop Food Co., Ltd. (002847.SZ), also known as Yanjin Shop Food or Salt津铺子, researches, develops, produces and sells leisure snack foods across China and internationally from its headquarters in Changsha, Hunan Province, China, where it was founded in 2005. The company operates through subsidiaries including Hunan Yanjin Shop Food Co., Ltd., Jiangxi Yanjin Shop Food Co., Ltd., Guangxi Yanjin Shop Food Co., Ltd. and Hunan Yanjin Shop E-commerce Co., Ltd., focusing on the full snack food industry chain and agricultural product deep processing in the packaged foods sector. Its core products encompass baked goods and pastries such as cakes, breads and pocket breads under brands like 憨豆爸爸 (Handou Daddy); leisure snacks including spicy strips, braised snacks, potato chips under 薯惑薯片 (Shuohuo Potato Chips), deep-sea snacks and fish products under 31°鲜 with at least 67% fish content; bean products like fish tofu, dried beans, tender bean curd, hand-torn and tough bean curd; meat and poultry items such as meat dates, sausages and fish tofu; vegetarian foods including konjac jelly pudding, mock beef tripe with sesame sauce under 大魔王 MOWON in collaboration with Sixiji; egg snacks; candied roasted seeds and nuts; dried fruits like dried mango and durian; and other offerings such as hot pepper products and fruit jellies. Geographically, sales are concentrated in Central China, East China, Southern China, Southwest and Northwest regions, North China and Northeast, with growing overseas revenue and e-commerce channels. Recent developments include establishing a Thai subsidiary and factory for 220 million yuan in February 2025, obtaining a business license for a Vietnamese subsidiary in January 2025, forming a 69 million yuan joint venture with Pengwuwei Enterprise in August 2024, launching an 80 million yuan joint venture in August 2024, acquiring an 11% stake in Hunan Yankershop E-commerce Co., Ltd. for 24 million yuan in March 2024, completing an equity buyback of 1.57 million shares for 59.88 million yuan in October 2024, gaining IP authorizations from Sanrio, Universal Studios, Milk Dragon and Pokémon for product innovations like kollijelly under 蒟蒻满分, launching the MOWON sesame sauce mock tripe into U.S. 99 Ranch Market stores, and achieving "卓越级" smart factory status as Hunan province's sole food industry entrant in September 2025 after a 1 billion yuan digital upgrade.