- CEO
- Zhen Sun
- Full Time Employees
- 703
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- CTS (HK) Grand Metropark hotel Office Building Beijing BE China 100053
- IPO Date
- Jun 6, 2017
- Business
- Beijing Yuanlong Yato Culture Dissemination Co., Ltd. (002878.SZ) provides integrated marketing services and marketing material solutions principally in China, with operations extending to Hong Kong and Macao. Founded in 1998 and headquartered at CTS Grand Metropark Hotel, 12th Floor, Office Building, No. 338 Guang'anmen Nei Street, Beijing, the company serves over 100 Fortune 500 firms and leading enterprises in banking, insurance, internet, beauty, maternal and child, communications, digital electronics, and pharmaceuticals sectors through full-case marketing and IP cultural creativity segments. Core offerings encompass promotional gifts planning, design, development, procurement, and supply; digital marketing execution including consumer CRM and channel CRM; new media advertising with planning, content creation, KOL services, and ad serving; metaverse technology marketing; IP cultural and creative products such as licensed event souvenirs, physical and digital IP items, and virtual scenes; gift e-commerce platforms; and related warehousing, logistics, and freight forwarding services, supported by design and R&D centers in Beijing, Shanghai, and Shenzhen, over 1,100 employees, and more than 600 intellectual property rights. The company maintains extensive branches and subsidiaries including Shanghai Qianma Network Science and Technology Co., Ltd., Shanghai Xiangya Culture Communication Co., Ltd., Yuanlong Universe Digital Technology (Shanghai) Co., Ltd., and others across Shanghai, Shenzhen, Guangzhou, Hangzhou, Suzhou, Chengdu, and regional locations. Recent developments include the completion of an additional 40% stake acquisition in Shanghai Qianma Network Science and Technology Co., Ltd., achieving full 100% ownership; a share transfer agreement for 10% stake in Shanghai Gemii; establishment of Yuanlong Universe as a wholly-owned subsidiary to advance metaverse business; IP authorizations with Universal Pictures for Kung Fu Panda and status as one of four major Greater China brand partners; strategic cooperation with Wuliangye on cultural liquor distribution; application of AIGC technologies in gifts, new media, IP creativity, and metaverse marketing; the second phase of its 2023-2025 employee stock ownership plan; and first-quarter 2025 revenue of 6.8 billion yuan amid strategic client expansion efforts. As a National High-tech Enterprise, Governing Unit of the China Gift Chamber of Commerce, and Deputy Director Unit of key metaverse and advertising committees, Yuanlong Yato holds design accolades like Red Dot, iF, and Red Star Awards, and licensed roles for events including the 2022 Beijing Winter Olympics.