Mingchen Health Co., Ltd. (002919.SZ) develops, produces and sells personal health care products principally in China; its core offerings include skin care products, shampoos, conditioners, shower gels, hair styling gels and related daily chemical items under brands such as Dihua Zhixiu, DIFASO, SunShine Fruit Oil, Mei Wang, First Collection, Golden Lion, Likoujian, High Tech Health, Green Effect, Yicai, Xiao Qiqi and Fice. The company also operates an online gaming segment providing digital entertainment services. Founded in 1994 and headquartered in Shantou, China, Mingchen Health primarily targets domestic consumer markets in the household and personal products industry with approximately 1,267 employees. In recent developments, the company completed a share repurchase program in July 2025, acquiring 1.86 million shares for RMB 31 million at prices between RMB 15.9 and RMB 17.1 per share to enhance shareholder value; it reported first-half 2025 revenue of RMB 712 million, up 7% year-over-year, alongside third-quarter results showing nine-month revenue growth of 9.6% to RMB 1.08 billion despite profit declines amid cost-efficiency initiatives and mini-program game expansions.