- CEO
- Yi Feng Li
- Full Time Employees
- 5,829
- Sector
- Consumer durables
- Industry
- Electronics/Appliances
- Address
- Xiaoxiong Intelligent Park, No. 3, Fuxing Road Foshan GD China 528322
- IPO Date
- Aug 23, 2019
- Business
- Bear Electric Appliance Co., Ltd. (002959.SZ) engages in the research, development, design, production, and sale of creative small household appliances under the Bear brand primarily in China and internationally. The company offers a broad range of small kitchen appliances, including rice cookers, electric cookers, hot pots, wall-breaking machines, air fryers, dough guns and mixers, noodle pressing machines, yogurt makers, soymilk makers, electric kettles, water dispensers, steam ovens, egg boilers and beaters, electric lunch boxes, health pots, electric stew pots, folding water pumps, rice noodle roll machines, casseroles, meat grinders, toasters, shredders, and electric steam boilers; small household appliances such as electric fans, humidifiers, hot water dispensers, garment steamers, health cups, electric thermoses, circulation and handheld fans, vacuum cleaners, electric heaters, and washing machines; personal care appliances comprising chiropractic massagers, phone washers, wireless massagers, hair dryers, massage shoulder pillows, skin rejuvenation devices, skin care showers, hair straighteners, dressing mirrors, fascia guns, neck massagers, and water replenishment instruments; and baby care products including milk mixers, mixing machines, warmers, shakers, double pot milk mixers, rechargeable insulated bowls, breast pumps, baby pots, and milk powder boxes. Founded in 2006 and headquartered in Foshan, China, specifically at No. 3 Fuxing Road, Fuan Industrial Zone, Shunde District, the company targets children, young people, middle-aged, and elderly consumers through online stores and e-commerce platforms. Recent developments include the topping-out of its intelligent small appliance manufacturing base Phase II project in 2025 to expand digital manufacturing capabilities; agreement to acquire a 61.78% stake in GuangDong Roman Technology Co., Ltd. to bolster its portfolio; a share repurchase program of up to CNY 60 million; strong Double 11 sales performance in 2025 with over CNY 100 million in the first two hours; release of a new brand positioning as "small appliances young people like" alongside product innovations such as the award-winning folding multifunctional pot; and active recruitment of global partners in Southeast Asia, Central Asia, South Asia, and Europe to drive international expansion.