- CEO
- Ze Song Yan
- Full Time Employees
- 1,136
- Sector
- Consumer non-durables
- Industry
- Beverages: non-alcoholic
- Address
- Tower A, World Trade Plaza Shenzhen GD China 518033
- IPO Date
- Oct 12, 1992
- Business
- Shenzhen Cereals Holdings Co., Ltd. engages primarily in the wholesale and retail of grains and oils; food processing and manufacturing; and leasing and business services in the People's Republic of China and internationally. The company wholesales and retails rice, wheat, rice in the husk, corn, sorghum, cooking oil, and other grains and oils, as well as fine tea, beverages, and condiments; processes and manufactures bread flour, tailored flour, wheat flour, rice products, cooking oil, tea and deep-processed tea products including chrysanthemum and lemon tea and instant tea powder, fresh extracts, oyster sauce and other sauces, rice, noodles, coarse cereals, drinking water, non-staple food, and condiments; and offers warehousing and storage, logistics and distribution, quality inspection and information technology, property development leasing and management, feed production, commercial trade, business operation management, catering, tea planting, port operation, e-commerce, and investment management services, along with construction of food bases and complementary facilities. It markets products under brands such as Jinchangman, Yingshanhong, Hongli, Clivia, Canna, Sunflower, Tianlvxiang, Shenliang Doximi, Guzhixiang, Gufengxianman, Runxiangliangpin, Hexiang, Taitai Fukou, Shenliang Fuxi, Shenliang Jinxi, Youtian, Ju Fang Yong, Yichong, Jindiao, Shenbao, Cha Mi Xiang Qi, Sanjing, SZCH Yushuiqing, Jiaxi, and Black-faced Spoonbil. Founded in 1949 and headquartered in Shenzhen, the company operates as a subsidiary of Shenzhen Agricultural Products Group Co., Ltd., serving large traders, feed and flour processors, group meal providers, and consumers in the Guangdong-Hong Kong-Macao Greater Bay Area and beyond within the packaged foods industry. In late 2024, Shenzhen Cereals Holdings increased capital in wholly-owned subsidiaries Shenzhen Shenliang Beige Kitchen Food Supply Chain Co., Ltd. and Shenzhen Hualian Grain and Oil Trading Co., Ltd. by a total of CNY 210 million using its own funds to optimize asset-liability structures; its subsidiary Shenzhen Grain Group established a new smart storage company; and it advanced projects including the Cold Chain Company's "Big Cold Storage" partnership with Higreen (Guangming), rice processing plant enhancements, and coordination for grain and oil supply chains, following its 2018 major asset restructuring with former Shenzhen Shenbao Industrial Co., Ltd. and name change to Shenzhen Cereals Holdings Co., Ltd. in February 2019.