- CEO
- Ali Ahmed Mansour
- Full Time Employees
- 2,620
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Address
- King Faisal bin Abdulaziz Khobar Eastern Province Saudi Arabia 31952
- IPO Date
- Dec 5, 2011
- Business
- United Electronics Company (eXtra), ticker 4003.SR, engages in the wholesale and retail trade of consumer electronics, home appliances, and related accessories primarily in the Kingdom of Saudi Arabia, Bahrain, and Oman. Founded in 2002 and headquartered in Al Khobar, Saudi Arabia, the company offers an extensive portfolio of products including televisions and audio systems; computers, mobiles, and tablets; digital recording and gaming devices; air conditioners, refrigerators, washing machines, dishwashers, cookers, dryers, vacuums, and other large home appliances; small appliances such as coffee makers, heaters, irons, air fryers, kitchen machines, water dispensers, air purifiers, and personal care products; as well as smart home gadgets, pet supplies, home improvement items, toys, kitchen utensils, and sunglasses. It operates through sales and services, consumer finance, and other segments, providing e-commerce platforms, installation and repair services, extended warranties, gift cards, installment sales plans, maintenance, third-party marketing, and delivery. Recent developments include a strategic joint venture with Panda Retail Company for Clix electronics sections in hypermarkets and supermarkets, achieving approximately 90% rollout by mid-2025 and contributing to revenue growth; continued brick-and-mortar store expansions with prudent capex; migration to e-commerce; renewed consumer finance momentum; and board approval for the sale of a 1.25% stake in United International Holding.