- CEO
- Jacob Heen
- Full Time Employees
- 2,073
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- MP Sde Gat Masu'ot Itzhak Israel 7985800
- IPO Date
- Jan 1, 1994
- Business
- Albaad Massuot Yitzhak Ltd is a global manufacturer and supplier of wet wipes and feminine hygiene products, headquartered in Nir Yitzhak, Israel, and founded in 1985. The company offers a diversified portfolio including baby and toddler wipes; facial and cosmetic wipes such as refreshing cosmetic, exfoliating, and make-up remover wipes; household cleaning wipes; flushable moist toilet paper; and feminine hygiene products including tampons. It also produces professional wipes for para-medical, veterinary, automotive, and restaurant uses; adult care wipes including adult bed and bath; personal care wipes including intimate wipes; para-pharma wipes; and sachets. Albaad provides contract manufacturing, private label, and institutional manufacturing services, servicing global markets with an emphasis on high quality, cost-effective, and sustainable products facilitated by in-house production of nonwoven materials and advanced automated machinery.
In the last 1-2 years, Albaad has focused on maintaining supply chain efficiencies through in-house logistics centers, ensuring resilience against raw material disruptions and scaling operations to meet growing market demands globally. The company has integrated sustainability into its product lines, notably by offering flushable, biodegradable wipes and enhancing its production processes to reduce carbon footprint. Leadership changes include the appointment of Jacob Heen as CEO in late 2022 and Gal Grafi as CFO in early 2023. Albaad continues expanding its presence particularly in the European market, where it generates significant revenue, supported by strategic operational improvements and product innovations.
Albaad operates primarily in the consumer staples sector within the household and personal products industry, employing approximately 1,670 staff. Its operational footprint spans Europe, Israel, and other international markets, with Germany representing a key revenue market. The company emphasizes collaboration with top retailers, drug stores, and global brands to develop premium wet wipes and feminine hygiene offerings. Recent financial performance reflects steady revenue growth and continued commitment to dividends, supporting its position as a leading worldwide manufacturer in its segment.