- CEO
- Anat Bogner
- Full Time Employees
- 1,393
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- 45 Hashel Street Keisarya HA Israel 3088900
- IPO Date
- Mar 9, 2021
- Business
- Delta Israel Brands Ltd is a leading Israeli company specializing in the design, development, marketing, and sale of a broad range of clothing and lifestyle products. Its core product portfolio includes underwear for women, men, and children; home wear; sports and leisure wear; children’s and baby wear; socks; lingerie; and footwear, marketed primarily under its flagship brands Delta, Fix, and Panta Rei. Additionally, the company holds exclusive franchise rights to represent and sell global brands such as Victoria’s Secret and Bath & Body Works in Israel, offering cosmetics, care products, perfumes, home fragrances, and candles. Delta Israel Brands operates through retail stores, including 221 physical locations nationwide and five e-commerce platforms, supported by a customer loyalty program boasting over 1.3 million members and distribution to more than 1,400 points of sale, including retail chains and private-label partnerships.
Founded in 1975 and headquartered in Caesarea, Israel, Delta Israel Brands has recently undertaken significant strategic initiatives to expand and modernize its operations. Notably, the company signed an exclusive franchise agreement to establish and operate the Bath & Body Works brand in Israel, committing to invest approximately NIS 60 million with plans to launch an e-commerce site and open around 30 stores by 2026. The company is also preparing to launch a robotic automated logistics center in 2025 aimed at revolutionizing inventory management, supply chain efficiency, and online order fulfillment. Furthermore, Delta Israel maintains strategic partnerships with well-known global brands such as Disney, enhancing its product offerings through collaborations.
The company targets diverse consumer segments spanning from infants to adults, leveraging its varied brand portfolio to cater to lifestyle preferences including intimates, activewear, leisurewear, and home-related products. Delta Israel Brands employs over 1,600 staff members and focuses on providing high-quality, fashionable, and functional apparel and lifestyle products primarily within the Israeli market, while expanding its retail footprint and digital sales channels to drive growth and customer engagement. These recent operational advances and strategic brand partnerships reinforce its position as a leading apparel and lifestyle brand operator in Israel.