- CEO
- Zvi Shwimmer
- Full Time Employees
- 6,693
- Sector
- Producer manufacturing
- Industry
- Industrial machinery
- Address
- Yosef Sapir Street 1 Rishon Le-Zion HM Israel 7570460
- IPO Date
- Dec 8, 2010
- Business
- Electra Consumer Products (1970) Ltd manufactures, imports, exports, distributes, sells and services a broad range of consumer electrical products primarily in Israel. The company operates through key segments including electrical consumer products, retail of electrical goods and consumer electronics, food and beverages retail, sports and leisure retail, and commercial real estate development; core offerings encompass residential and commercial air conditioners, HVAC systems, white goods, brown goods, small appliances, and climate-control systems manufactured in partnership with brands such as Bosch, alongside global brands including SAUTER, MIELE, LIEBHERR, BREVILLE, PHILIPS and TCL. It retails consumer electronics, cellular telephones and accessories through chains such as Shekem Electric and Wesper; food products and consumables under the Carrefour brand across over 120 branches and the 7-Eleven chain; and sports apparel and equipment via brands like Columbia, Outsiders, Ripcurl and Shvilim. Founded in 1945 and headquartered in Rishon LeZion, Israel, the company maintains a worldwide distribution network emphasizing Europe, Asia, South America and Australia, and is part of the Elco Group. Recent developments include the 2021 acquisition of the Sa’ar Group adding over 50 retail branches for sports brands; April 2024 purchase of a NIS 30 million commercial building in Ashdod for store operations; consolidation of 26 Adidas stores starting January 2024; a private share issue raising NIS 57 million; and ongoing strengthening of the Carrefour partnership with conversion of 92 branches driving sales growth, alongside equity injections into retail subsidiaries totaling NIS 247 million.