1. Israel Stocks

  2. •

    Retail trade

  3. •

    Internet retail
Upsellon Brands Holdings Ltd.

Upsellon Brands Holdings Ltd.

TTASE:UPSL
96.80
ILA
-0.30
(-0.31%)
1.31BMarket Cap
2013 Y
2014 Y
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
4.22
- -
- -
- -
0.83
- -
- -
- -
1.38
1.16
0.8
0.62
0.53
- -
Basic EPS, GAAP
-310.76
-410.7
-58.38
-355.19
-217.38
-287.6
-22.79
-0.43
-2.67
-0.98
-0.21
-0.08
-0.08
- -
Free Cash Flow per Basic Share
-57.58
-42.76
-16.32
-14.86
-9.7
-14.89
-4.91
-0.25
-1.98
-0.37
0.01
-0.02
0.01
- -
Dividend per Share
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Book Value per Share
- -
1,590.97
1,532.6
890.11
434.6
-26.39
-9.88
-0.48
1.61
0.58
0.32
0.23
0.15
0.15
Tangible Book Value per Share
- -
1,590.97
1,532.6
890.11
434.6
-26.39
-9.88
-0.48
0.09
0.34
0.16
0.09
0.03
0.03
Basic Weighted Avg Shares
- -
- -
- -
- -
- -
- -
- -
5
8
14
19
21
21
21
Sales/Revenue/Turnover
- -
- -
- -
- -
- -
- -
- -
- -
11
17
15
13
11
- -
Operating Margin (%)
-1,429.79
- -
- -
- -
-2,940
- -
- -
- -
-200.43
-37.66
-24.52
-11.92
-12.85
- -
Depreciation Expense
- -
- -
- -
- -
- -
- -
- -
- -
1
1
1
1
1
- -
Net Income, GAAP
-3
-6
-1
-9
-8
-18
-3
-2
-22
-14
-4
-2
-2
- -
Effective Tax Rate (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Profit Margin (%)
-7,372.34
- -
- -
- -
-26,076.67
- -
- -
- -
-193.37
-85.01
-25.92
-13.3
-15.96
- -
Working Capital
- -
-1
-2
-2
-1
-2
-2
-4
1
2
3
2
1
1
LT Debt
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Total Equity
- -
32
31
23
16
-2
-2
-2
16
9
7
5
3
3
Return on Invested Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Common Equity (%)
- -
- -
-3.74
-33.86
-40.81
- -
- -
- -
- -
-115.37
-50.44
-30.49
-44.8
- -

Capital Structure

USD

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
ST Debt
2
1
1
LT Borrowings
- -
- -
- -
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
21
21
21
Market Capitalization
6
4
4

Working Capital

USD

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
Total Current Assets
5
3
2
Cash, Cash Equivalents & STI
1
1
- -
Accounts Receivable, Net
1
- -
1
Inventories
2
2
1
Total Current Liabilities
3
2
2
Payables & Accruals
- -
- -
- -
ST Debt
2
1
1
Deferred Revenue
- -
- -
- -

Growth Rates

USD

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
-107.41%
-189.87%
-35.95%
Free Cash Flow
92.64%
143.95%
-146.39%
Net Income, GAAP
149.87%
167.39%
2.33%
Sales/Revenue/Turnover
- -
- -
-14.72%
Total Cash Common Dividend
- -
- -
- -

Semi-annual Revenue

USD

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
15
2024
- -
- -
13
2025
- -
- -
11

Semi-annual Earnings Per Share

USD

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
-0.21
2024
- -
- -
-0.08
2025
- -
- -
-0.08

Semi-annual Dividends Per Share

USD

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
- -
2024
- -
- -
- -
2025
- -
- -
- -

Company Description

Company Profile APIChatGPT
CEO
Ariel Dor
Full Time Employees
5
Sector
Retail trade
Industry
Internet retail
Address
Hayarkon 5 Ramat Gan TA Israel 5126015
IPO Date
May 16, 1993
Website
upsellon.com
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Business
Upsellon Brands Holdings Ltd is an Israel-based e-commerce company that acquires, operates, scales and improves small and medium-sized private label brands, products and virtual stores primarily on Amazon's trading platform; develops and markets software products, support services, consulting and account appeal services for Amazon merchants; and operates proprietary technologies including an automated sourcing machine that scans products, leads, keywords and markets via deep learning and machine learning algorithms to identify profitable opportunities, alongside tools for inventory prediction, review monitoring, PPC management, competitor analysis, trend evaluation and growth optimization. The company offers private labels in home and garden products, as well as household and kitchen wear through a virtual store account under the Wayfair brand in the United States, Mexico and Canada. It targets Amazon sellers and brands with strong customer reviews across global marketplaces, leveraging data-driven analytics to boost revenues and expand operations. Founded in 1993 and formerly known as Chiron Refineries Ltd, Upsellon Brands Holdings Ltd changed its name and pivoted to e-commerce in early 2020, with operations commencing as a data-driven Amazon stores aggregator; it listed on the Tel Aviv Stock Exchange (TASE: UPSL) in January 2021 and maintains headquarters at 3 Ha-Yetsira Street, Ramat Gan, Israel. The company employs approximately 15 people and focuses on the technology and consumer goods sectors, with sales geographically concentrated in Israel alongside international e-commerce activities. Recent developments include ongoing scaling of its brand portfolio and technology platforms with no major publicly reported acquisitions, partnerships, funding rounds or new product launches in 2024 or 2025; the firm continues to prioritize aggressive revenue growth through smart analytics and machine learning enhancements for its acquired brands.