- CEO
- Ryan Coulston
- Full Time Employees
- 2
- Sector
- Consumer Defensive
- Industry
- Beverages - Non-Alcoholic
- Address
- 5137 East Armor Street Cave Creek AZ United States of America 85331
- IPO Date
- Jun 12, 2012
- Business
- High Performance Beverages Company, founded in 1997, operates primarily as a holding entity focused on investing in tangible assets. While its name reflects an earlier emphasis, the company was historically involved in the development, manufacturing, marketing, and distribution of sports performance drinks across both the United States and Canada. It changed its designation from Dethrone Royalty Holdings, Inc. in November 2013. The company maintains a registered office in Carson City, Nevada.