- CEO
- De Kang Gao
- Full Time Employees
- 12,895
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- The Center Hong Kong Hong Kong
- IPO Date
- Oct 11, 2007
- Business
- Bosideng International Holdings Limited is a leading holding company engaged in the research, design, development, manufacturing, marketing, and distribution of branded down apparel, original equipment manufacturing products, ladieswear, and diversified apparels primarily in the People's Republic of China. The company operates through four main segments: down related apparels featuring branded down products and brand authorizations under the Bosideng, Snow Flying, and Bengen brands; OEM management for sourced and distributed OEM products; ladieswear apparels under the JESSIE, BUOU BUOU, KOREANO, and KLOVA brands; and diversified apparels including children's wear and school uniforms under the Sameite brand. It distributes products via self-operated retail outlets, third-party distributors, and omni-channel platforms, with a focus on functional, fashionable, and technological apparel targeting consumers seeking high-quality down jackets, sun-protective clothing, windbreaker down jackets, and non-seasonal wear. Founded in 1976 and headquartered at Unit 5709, 57/F, The Center, 99 Queen's Road, Central, Hong Kong, the company maintains extensive operations across China and pursues international expansion in markets including Europe and North America. In the first half of fiscal year 2024/25, Bosideng reported revenue of RMB8.8 billion, up 17.8% year-on-year, with branded down apparel revenue rising 22.7% to RMB6.1 billion; it introduced the "Four Reinforcements" initiative to enhance brand leadership, product category management, channel operations, and customer experience in down apparels, alongside new product launches such as the "Metamorphosis" three-in-one windbreaker down jackets and sun-protective clothing lines. Recent strategic partnerships include a April 2024 collaboration with the Polar Research Institute of China for joint R&D of co-branded polar expedition products, June 2024 agreements with Harbin Municipal People's Government for "Erbin" IP co-branded series, and participation in the July 2024 "Rong" concept show in France blending Chinese heritage with modern down designs; the company also applied for 222 patents in the period, boosting its cumulative total to 1,193, and earned recognitions such as 46th in Brand Finance Apparel 50 2024 and 8th in world apparel brand strength.