- Business
- Joy Industrial Co., Ltd. (4559.TWO) manufactures and sells bicycle components, specializing in hubs, wheels, and related parts for road bikes, mountain bikes, BMX bikes, and e-bikes; it also produces carbon fiber rims, gravel handlebars, gravel forks, quick releases, through axles, and other accessories under the Joytech, Novatec, and Novatec Premium brands. Founded in 1971 and headquartered in Taichung, Taiwan, the company engages in research, development, original design manufacturing (ODM), and export operations, holding approximately 10% of the global bicycle hub market and distributing products to over 50 countries including Europe, the United States, Japan, and Canada. It previously operated as Jiuyu Industry Co., Ltd. until changing its name in January 2010, and maintains a focus on high-end, professional-grade products alongside entry-level OEM services. The company advances smart manufacturing through automation, IoT, and AI integration to enhance production efficiency and quality, while committing to sustainability by joining the Bicycle Sustainability Alliance in 2022 and earning certifications such as ISO-14001, Taiwan Excellence Award, and National Brand Award. In recent developments, Joy Industrial emphasizes its core concepts of intelligent manufacturing, talent cultivation, and carbon rights initiatives to strengthen competitiveness amid industry challenges, with no major acquisitions, partnerships, or new product launches publicly reported in 2024 or 2025.