- CEO
- Samuel Wang
- Full Time Employees
- 59
- Sector
- Electronic technology
- Industry
- Aerospace & defense
- Address
- No. 79-1, Zhouzi Street Taipei TPE Taiwan
- IPO Date
- May 3, 2021
- Business
- Bryton Inc. (7558.TWO) designs, manufactures, and markets a comprehensive range of cycling computers, GPS navigation devices, heart rate monitors, cadence sensors, speed sensors, power meters, and related fitness tracking accessories for cyclists and multisport athletes worldwide; its flagship Rider series includes models such as the S800, S700T, S500, and Rider 750, offering advanced GPS tracking, ANT+/Bluetooth connectivity, Strava Live Segments integration, and touchscreen interfaces; the Bryton Active app complements these devices with data analysis, route planning, and performance metrics. The company operates primarily in the consumer electronics and sports technology segments, targeting recreational cyclists, professional athletes, and fitness enthusiasts through online platforms, specialty retailers, and distributors across North America, Europe, Asia-Pacific, and other regions. Founded in 2006 and headquartered in Taipei, Taiwan, Bryton maintains a global presence with subsidiaries and sales offices in key markets including the United States and Europe. In recent developments, Bryton launched the Rider S800 in late 2024, featuring solar charging, extended battery life up to 26 hours, and enhanced LED navigation; the company expanded its power meter offerings with the Bryton Power Meter pedals in early 2025, supporting dual-sided measurement and compatibility with major cycling ecosystems; additionally, Bryton formed a strategic distribution partnership with Decathlon in Europe during 2025 to broaden market penetration.