- CEO
- Takashi Inoue
- Full Time Employees
- 918
- Sector
- Technology services
- Industry
- Internet software/Services
- Address
- 1-4-4 Kojimachi Tokyo TY Japan 102-0083
- IPO Date
- Oct 31, 2006
- Business
- LIFULL Co., Limited is a Japan-based company primarily engaged in providing real estate-related information services. The company offers its core products and services through its key segment, HOME'S Services, which includes the operation of the real estate information website LIFULL HOME'S; an advertising agency business; system development and web production services; customer relationship management (CRM) services for real estate companies; data management platform (DMP) services for developers; and internet marketing services. Additionally, LIFULL operates an Overseas segment that manages aggregation sites such as Trovit and overseas real estate information portals. The company also offers a variety of other services including nursing facility search services, insurance shop search and reservation, moving estimate and reservation services, rental storage space information, insurance agency business, and others. LIFULL's products extend into innovative collaborations such as Instant House, a series of architectural products developed with academic partners, and LivingAnywhere Commons, a network of accommodations and co-working spaces designed to support diverse lifestyles. Founded in 1997, LIFULL is headquartered in Chiyoda-ku, Tokyo, Japan.
Recent major changes include strategic acquisitions and corporate restructuring. In early 2025, LIFULL completed the transfer of its subsidiary Lifull Connect S.L., which had reported revenue of ¥8.15 billion with an operating loss, to a third-party buyer. In 2023 and 2024, LIFULL expanded its presence in Southeast Asia and Latin America by acquiring tech-enabled real estate companies FazWaz in Thailand and Lamudi Mexico, which operates a leading real estate portal. The company formed the regional vehicle SEA Connect Ventures by integrating former Digital Colony Group (DCG) assets, consolidating its position as one of the largest proptech groups in Southeast Asia. LIFULL also launched a generative AI-powered real estate appraisal tool in Japan aimed initially at condominium properties in selected regions with plans for geographic and product expansion. Furthermore, LIFULL reallocated branding and investment efforts to reinforce the value proposition of LIFULL HOME’S while continuing developments in AI to improve user experience and client networks in its HOME'S Services segment. The company consists of 38 group companies, including both domestic and international operations, targeting real estate markets and complementary lifestyle services across over 60 countries and regions.
These initiatives align with LIFULL’s strategic focus on technology-driven growth, real estate information services, regional expansion, and diversification into complementary markets such as nursing care, insurance, and lifestyle support services. This comprehensive portfolio and active strategic maneuvering underpin LIFULL’s position as a significant player in real estate information services and digital property marketplaces globally.