B-R 31 Ice Cream Co., Ltd. is a Japan-based company primarily engaged in the manufacture, import, export, and sale of ice cream products. Its core offerings include a wide variety of ice cream products such as ice cream cakes, ice cream sandwiches, sundaes, crepes, ice cream drinks, pink strawberry soda, popping soda, cafe jelly, blasts, and frozen floats. The company operates ice cream store chains under the Baskin Robbins 31 Ice Cream brand and provides franchise development services including product supply, store management support, and the licensing of trademarks, designs, and retail marketing methods to franchisees. B-R 31 Ice Cream also leases store facilities to franchise operators. The company markets its products mainly through its network of specialty ice cream stores across Japan.
Founded in 1973 and headquartered in Tokyo, B-R 31 Ice Cream Co., Ltd. focuses on consumer food distribution within the ice cream retail sector. The company continues to expand its operations through franchise growth and product innovation. A notable recent operational aspect is its ongoing supply of ice cream and ice cream cake products through its dedicated factory established in 2014, which supports nationwide distribution to stores. The company has maintained steady development through enhancing its franchise business model and product portfolio, offering various new flavors and diversified ice cream-related products to adapt to evolving consumer preferences.
The company has recently emphasized a strengthened franchise system and the expansion of its product lineup to include specialized ice cream drinks and desserts tailored to the Japanese market, positioning itself as a leading ice cream specialty retailer in Japan. It operates 255 employees and remains listed on the Tokyo Stock Exchange under ticker 2268.T, maintaining a solid market presence within Japan's consumer defensive industry segment. B-R 31 Ice Cream Co., Ltd. thus continues to focus on innovation, franchise expansion, and brand strengthening as strategic priorities in its latest business developments.