- CEO
- Sho Yamada
- Full Time Employees
- 941
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Sumitomo Fudousan Shinjuku First Tower 5F, 5-1-1 Nishi-Shinjuku Tokyo TY Japan 160-0023
- IPO Date
- Jun 20, 2006
- Business
- Adways Inc. delivers comprehensive digital marketing solutions and ad technology services across diverse global markets, encompassing Japan, China, Taiwan, the Philippines, South Korea, and the United States. The company’s operations are segmented into its core advertising business, sophisticated ad platform development, international expansion initiatives, lifestyle ventures, and digital transformation support. In its advertising agency segment, Adways offers extensive marketing assistance for both web and mobile applications, integrating powerful operational capabilities, creative strategies, and advanced AI-driven marketing technologies to enhance client business growth. This includes managing campaigns across major digital platforms and optimizing performance, evidenced by its recognition as a Google Premier Partner for 2025. The ad platform division features prominent offerings such as UNICORN, an automated marketing platform for mobile applications that leverages machine learning to optimize ad delivery and effectiveness for KPIs and user engagement. It is also recognized as Japan's first Apple Search Ads Partner. Additionally, AppDriver is a rewarded ad platform, continually enhanced with features like "Insight Targeting" to precisely reach users and improve retention, alongside its "Push Reward" functionality. The company also operates major affiliate services for web and app promotions, including JANet and Smart-C, which function on a performance-based pricing model. Tools for video and banner creative production, Dobel and MASSIVE, further support advertisers. Adways has significantly expanded its international presence, with a substantial portion of its revenue originating from outside Japan, particularly targeting the rapidly growing mobile app sector in Southeast Asia. Beyond its core advertising and platform activities, the company engages in lifestyle businesses, developing mobile applications and media content, and supports digital transformation (DX) for enterprises, aiding in digitalization strategies and consumer engagement. Through Adways Ventures, the firm also invests in and collaborates with innovative startups, both domestically and abroad, providing strategic and operational support. Adways Inc. was established in 2001 and maintains its headquarters in Tokyo, Japan.