ValueCommerce Co., Ltd. (2491.T) provides marketing solutions from customer attraction to retention to maximize commerce operators' performance, with a focus on affiliate marketing, e-commerce tools, and influencer platforms; core offerings include its largest affiliate network in Japan serving over 1,000 advertisers and 750,000 publishers via pay-per-performance advertising; Value Point Club cash-back program for top-brand shopping with points redeemable at ¥1 each; monicam trial-use promotional campaigns and word-of-mouth generation tailored for social media; Castbook influencer platform connecting companies with screened high-caliber influencers; subscription-based influencer matching services; B-Space EC operation support tools for web decoration, recommended products, real-time reviews, banner creation, ranking analysis, and central management of sites, inventory, and logistics; Retail Linker retail media network linking retailers with brands for targeted advertising; CRM tool Stores R8 for online mall stores; and pay-per-click Store Match advertisements. The company operates primarily in Japan with international expansion efforts, including Southeast Asia, targeting e-commerce operators, retailers, brands, and publishers across marketing solutions, EC solutions, and travel tech business segments. Founded in 1996 as Transpacific Inc. and renamed ValueCommerce in 1999, it maintains headquarters at 21F Kioi Tower, Tokyo Garden Terrace Kioicho, Chiyoda-ku, Tokyo, and functions as a subsidiary of Z Holdings Corporation. Recent developments encompass the acquisition of all stocks in BUZMA Inc., a subscription-based influencer matching platform operator, followed by its absorption to bolster influencer marketing for EC sites; partnership with StyleDoubler Ltd. for influencer marketing in Southeast Asia; group formation via BUZMA acquisition to synergize influencer reach; proof-of-concept trials with UPBOND for Web3 travel registration cards and with VAIABLE for generative AI PR articles on social media; certification as a Communication Division Technology Partner for LY Corporation's advertising products and APIs; VLINK platform update collaborating with over 56 creators boasting 6 million followers; and the ValueCommerce Premium Partners Summit 2025 on narrative marketing.