- Business
- Hard Off Corporation Co., Ltd. (2674.T) operates a chain of reuse shops in Japan, specializing in the purchase and resale of secondhand goods through directly operated and franchised stores. The company conducts its activities via Reuse Business and FC Business segments, offering an extensive range of products including computers, audio-visual equipment, musical instruments, watches, brand-name items, furniture, interior goods, women's and men's clothing, bags, automotive accessories such as car audio, seats, parts, tires, wheels and bicycles, trading cards, games, figures, toys, books, CDs, DVDs, alcoholic beverages including wine, whiskey and sake, home appliances, sports goods, camping equipment, jewelry and smartphones; stores operate under specialized brands like Hard Off, Off House, Mode Off, Garage Off, Hobby Off, Liquor Off and Book Off. Founded in 1972 as Sound Hokuetsu Co., Ltd. and renamed Hard Off Corporation Co., Ltd. in 1995, the company maintains headquarters in Shibata, Niigata Prefecture, Japan, with a network spanning all 47 prefectures and international presence through platforms such as eBay's HARD OFF JAPAN shop. In August 2025, Hard Off proposes to acquire an 84.04% stake in ECONOS Co., Ltd. from Bookoff Group Holdings Limited, Yamamoto Asset Co., Ltd. and Ain Holdings Inc. for ¥1.6 billion, with the transaction expected to close by late September 2025 pending approvals; the company also launches its eBay reuse e-commerce shop in October 2025 to expand online sales channels.