- CEO
- Eiji Kawai
- Full Time Employees
- 566
- Sector
- Retail trade
- Industry
- Department stores
- Address
- 2-38 Sobutsu Ogaki GI Japan 503-0934
- IPO Date
- Sep 18, 2003
- Business
- Seria Co., Ltd. (TSE:2782) operates a chain of discount variety stores in Japan, selling a wide range of general merchandise exclusively at a uniform price of 100 yen (excluding tax); core products encompass daily household essentials including kitchenware, eating utensils, washing and bathing goods, sanitary products, cleaning supplies, cosmetics, accessories, sewing items, stationery, toys, character merchandise, gardening supplies, health and hygiene products, apparel, storage solutions, tools, umbrellas, small electrical appliances, pet goods, interior decor, outdoor items and seasonal products, alongside food and confectionery offerings such as instant foods, seasonings, canned goods, noodles, rice, drinks, bakery items and sweets. Founded on October 20, 1987 and headquartered in Ogaki City, Gifu Prefecture, the company manages 2,023 stores nationwide as of March 2024, comprising 1,986 directly operated outlets and 37 franchise locations, primarily situated in permanent in-store setups, commercial facility tenants and standalone roadside sites, with a workforce of 551 full-time employees supplemented by over 12,000 part-timers. Seria emphasizes private brand (PB) development through data-driven analysis of customer preferences and close collaboration with manufacturers like ECHO METAL Co., Ltd. and LEC, Inc., focusing on colorful, high-value designs that exceed price expectations in categories such as utensils, stationery and personal care; the company continually refreshes its over 3,000-item assortment to align with trends, including recent introductions of character goods like "Rapunzel" and "Osomatsu-san," seasonal winter warmers, strawberry-themed items, animal pop accessories and craft supplies for UV resin and nail art. In June 2025, Seria launched a major share repurchase program, acquiring up to 12,567,900 shares (16.7% of issued capital) from largest shareholder Hiro Corporation at JPY 2,000 per share for JPY 25.1 billion, completed by mid-July to enhance capital flexibility amid evolving business conditions; this follows steady organic expansion with same-store sales growth of 2.9% in August 2025 and upward revisions to FY2026 operating profit forecasts to JPY 70.2 billion (35.5% increase), alongside ongoing e-commerce investments and product innovations without notable acquisitions or partnerships in the past two years.