- CEO
- Katsuhisa Kinoshita
- Full Time Employees
- 227
- Sector
- Retail trade
- Industry
- Internet retail
- Address
- Kabukiza Tower Sapporo TK Japan 104-0061
- IPO Date
- May 29, 2012
- Business
- Kitanotatsujin Corporation specializes in planning, developing, manufacturing, and selling health foods, cosmetics, and miscellaneous consumer goods primarily in Japan. The company's core product portfolio includes health foods such as healthy sugars and slimming teas; beauty and skincare products including moisturizing care items, anti-aging cosmetics like the HYALO DEEP PATCH series, EYE KIRARA eye cream, CLEAR NAIL SHOT α nail care, facial cleansers, acne-prevention skincare, whitening creams, hand peeling gels, and specialized men’s supplements targeting perspiration and odor control. It operates primarily through e-commerce platforms, selling directly to consumers via its own online mail-order websites. The company also provides related services such as order receipt and shipment, production site services, and promotional tool planning and production. Founded in 2000, Kitanotatsujin is headquartered in Tokyo, Japan.
In the past 1-2 years, Kitanotatsujin has undergone significant strategic and operational shifts, including organizational restructuring aimed at rebuilding its customer acquisition functions for medium- to long-term growth. It has also expanded its product lines with innovations such as the DEEP PATCH series that use microneedle technology to target deep skin wrinkles, and has increased focus on basic skincare products alongside its original health foods. The company is also eyeing expansion in large-scale mass markets with potential new product categories like all-in-one gels and shampoos. Furthermore, Kitanotatsujin is pursuing geographic expansion, including operations in Taiwan, and anticipates growth through potential large-scale mergers and acquisitions to accelerate its market presence.
The company targets middle-aged and elderly consumers concerned with anti-aging and wellness, operating mainly in consumer staples and retail sectors with a focus on internet and mail-order sales channels. As of the latest reports, Kitanotatsujin employs around 220 staff and continues to emphasize high product quality through rigorous development processes, aiming for long-term growth with a goal of achieving significant scale in both sales and operating profits. It is publicly traded with ticker symbols 2930.T on the Tokyo Stock Exchange and KITAF on OTC markets, maintaining its leadership under CEO Katsuhisa Kinoshita.
This comprehensive product and strategic orientation positions Kitanotatsujin Corporation as a prominent player in Japan's health and beauty e-commerce market with a clear vision for expansion and innovation in the consumer health and cosmetics industries.