- CEO
- Miki Igarashi
- Full Time Employees
- 1,671
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Tokyo Opera City Tower Tokyo TY Japan 163-1424
- IPO Date
- Jun 3, 2013
- Business
- Cross Marketing Group Inc. (3675.T) operates as a holding company that manages subsidiaries providing comprehensive marketing solutions, including market research, digital marketing, IT solutions, and related services primarily in Japan and select international markets. Established in 2013 and headquartered in Tokyo Opera City Tower, Shinjuku-ku, Tokyo, the company offers core products and services through three main segments: Insight business encompassing online and marketing research, net research panels with over 8 million members, qualitative research such as interviews and focus groups, and engineer dispatch; Digital Marketing business featuring digital promotions, e-commerce support, marketing staffing and HR services, system and smartphone app development, website construction, operations outsourcing, and creative production for web and print media; and Data Marketing business including data analytics and infrastructure services. Subsidiaries such as Cross Marketing Inc., MetaSite Inc., Medilead Inc., Kadence International, ENVIROSELL JAPAN Inc., excrie Inc., Creative Resource Institute Co., Ltd., Tokyo Gets Co., Ltd., TRAFFICS Co., Ltd., and REECH Inc. deliver these offerings to clients across industries like food, cosmetics, automotive, finance, and retail, serving over 5,000 customers worldwide. Recent developments include the acquisition of Creative Resource Institute Co., Ltd. in April 2024 to bolster research capabilities, completion of the Traffics Co., Ltd. acquisition in January 2024 for expanded digital marketing, agreement to acquire ASP, Influencer, and Marketing Business from NexTrend Inc. in June 2025, and agreement to acquire Coum Inc. in May 2025, alongside a business segment reorganization into Digital Marketing and Research Insight for fiscal year 2026.