- CEO
- Naoki Sawano
- Full Time Employees
- 1,082
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- Hakutsuru Building Tokyo Japan 104-0061
- IPO Date
- Jun 24, 2025
- Business
- Primo Global Holdings Co., Ltd. engages primarily in the planning, sale, and purchase of bridal jewelry through an extensive network of specialty stores. The company operates under two distinctive brands, I-PRIMO, which offers a wide range of engagement rings, wedding bands, and related bridal jewelry with a focus on personalized customer experiences, and LAZARE DIAMOND, which specializes in high-quality diamond jewelry tailored to diverse customer needs and pricing; it conducts operations via domestic and overseas segments, with 134 stores as of August 2025 comprising 87 in Japan, 24 in mainland China, 16 in Taiwan, 5 in Hong Kong, and 2 in Singapore. Founded on April 15, 1999, and headquartered at Hakutsuru Bldg. 4F, 5-12-5 Ginza, Chuo-ku, Tokyo, Japan, the company serves couples seeking premium bridal keepsakes and maintains subsidiaries including Primo Japan Inc., Primo Diamond Shanghai Trading Co., Ltd., Primo Diamond Hong Kong Ltd., and others across its regions. In recent developments, Primo Global Holdings listed on the Tokyo Stock Exchange Standard Market in June 2025, expanded its store footprint to 134 locations by August 2025 through ongoing overseas growth in Asia, concluded a business partnership with Star Jewelry Boutiques Co., Ltd. in 2022 for overseas expansion that facilitated the opening of the first STAR JEWELRY store in mainland China in May 2023, and raised its year-end consolidated dividend forecast to 105 yen for the fiscal year ending August 2025 from a prior estimate of over 95 yen.