YRGLM Inc. is a Japan-based digital marketing technology company primarily engaged in providing marketing platform solutions and commercial distribution platforms. Founded in 2001 and headquartered in Osaka, the company operates mainly within Japan and serves corporate clients through two principal segments: Marketing DX Support Business and Commerce Support Business. Its core products include AD EBiS, an advertising effectiveness measurement platform that holds the number one market share in Japan, and EC-CUBE, an open-source e-commerce site building platform. Additional offerings include TOPICA WORKS, a distributed video media management service, and Far End Technology, an internet service company focused on digital marketing support. The company delivers software solutions related to internet advertising and e-commerce, alongside professional services to support construction, operation, and management of e-commerce sites.
In recent years, YRGLM Inc. underwent strategic changes including a rebranding from its former name Lockon Co., Ltd. in 2019, reflecting a business model shift and focus on high-growth marketing technology markets. It has expanded through acquisitions and consolidation of subsidiaries such as Spoo! Inc., TOPICA Inc., Far End, and EC-CUBE Co., Ltd., enhancing its product and service portfolio in marketing DX and commerce support. The company has emphasized continuous innovation with offerings like Audience EBiS, a people-based customer behavior analysis service that integrates multi-touchpoint data for marketing and ROI optimization. YRGLM continues to consolidate its leadership in niche marketing DX software markets with a subscription-based revenue model that supports scalable growth and steady profitability.
YRGLM Inc. targets corporate clients requiring advanced internet marketing technology and e-commerce solutions across Japan and operates subsidiaries that extend its capabilities into digital media management and internet services. The company maintains approximately 371 employees and is listed on the Tokyo Stock Exchange Growth market under ticker 3690.T. Its strategic focus remains on digital marketing innovation, data-driven advertising measurement, and commerce platform support to facilitate business growth for sellers and buyers in the digital ecosystem. Recent developments include proposals for acquiring significant stakes in related technology firms to broaden its technological base and market reach.
This comprehensive approach positions YRGLM as a leading digital marketing technology provider in Japan with a strong presence in advertising analytics and e-commerce platform services, underpinned by continuous product development and strategic expansion initiatives.