iRidge, Inc. is a Japan-based company specializing in the planning, development, and operation of Internet services with a primary focus on online-to-offline (O2O) marketing solutions. Its core products and services include the Popinfo platform, a mobile marketing service that enables location-based information distribution through smartphones using GPS or Wi-Fi. The company also offers application development including scratch and packaged apps; sales promotion and customer attraction applications; and LINE mini apps. Additionally, iRidge provides app marketing tools such as FANSHIP, business support services including customer relationship management (CRM), data analysis, and operational support; financial technology solutions with products like MoneyEasy and BUS PAY; and digital transformation (DX) solutions including assignment scheduling, tool management, and NOID, a voice AI assistant similar to Alexa. iRidge supports businesses in Japan, targeting primarily retail and physical stores to drive customer acquisition via digital platforms. Founded in 2008, the company is headquartered in Tokyo, Japan.
Recently, iRidge entered a significant capital and business alliance with SBI Holdings, which included the issuance of new shares through a third-party allotment, resulting in SBI Holdings acquiring 22.69% of voting rights. This strategic partnership is poised to strengthen iRidge’s market position and financial footing. The company has continued to expand its offerings in fintech and O2O solutions, with ongoing development in AI voice assistant technologies and app marketing tools. These moves represent a major strategic shift toward integrating advanced digital and financial services within its existing business framework to better meet evolving customer needs.
iRidge operates primarily within Japan, serving diverse industry segments including retail, fintech, and digital marketing. The company has approximately 249 employees and maintains a strong presence in app development, O2O platform services, and digital transformation initiatives. It is publicly traded on the Tokyo Stock Exchange under the ticker 3917.T. Its comprehensive suite of products and services supports physical stores by bridging online engagement with offline sales activities through innovative technology solutions.
This comprehensive business model, combined with strategic partnerships and continuous innovation in digital and financial technologies, positions iRidge as a leading provider of integrated O2O marketing and fintech solutions in the Japanese market. The company’s recent alliance with SBI Holdings and ongoing product expansions underscore its commitment to growth and technological advancement in competitive sectors.