THECOO Inc. is a Tokyo-based technology company founded in 2014 that specializes in developing and operating fan community platforms and digital marketing services in Japan. The company’s core products include Fanicon, a membership-based fan community app that enables idols and influencers to engage interactively with their fans through live streaming, group chats, and exclusive content; iCON Suite, a comprehensive marketing and analysis tool designed for advertising and PR agencies to plan and optimize influencer marketing campaigns; iCON CAST, a service supporting video production and promotional efforts for content creators; HUITMORE, a platform dedicated to supporting female influencers; Studio Coup, an influencer office focusing on gamers and game commentators; and RIPPLY, a media platform catering to influencer marketing and engagement. THECOO also provides online advertising consultation and digital marketing services, including influencer marketing campaigns that leverage YouTube and Instagram influencers and operate a point-based scratch lottery system within Fanicon to promote fan interaction.
In recent years, THECOO has expanded its digital marketing and influencer-focused service portfolio, strengthening its position in the Japanese market through the launch of new tools such as iCON Suite and increased integration of advertising agency collaboration to optimize influencer marketing effectiveness. The company focuses on servicing entertainment sectors, particularly idols, gaming personalities, and social media influencers. THECOO operates primarily in Japan but offers digital platforms that facilitate broad fan engagement. The company continues to emphasize innovative fan engagement and influencer value visualization, supporting both creators and marketing professionals with digital tools and consultancy. THECOO reported a revenue growth of 13.79% for 2024, reflecting its strategic growth in the influencer marketing and fan community platform sectors, while maintaining a workforce of approximately 124 employees headquartered in Shibuya-ku, Tokyo. Recent strategic developments highlight THECOO's expansion into comprehensive influencer marketing solutions and enhanced fan community management functionality.