True Data Inc. is a data platform company specializing in identity resolution and big data solutions with a focus on consumer purchasing behavior and digital identity connectivity. It provides core products and services including an identity graph platform that links people and households to their digital devices; data enrichment; data activation; consumer purchasing data analytics through one of Japan’s largest ID-POS (individual point-of-sale) databases; and solutions for retailers, consumer goods manufacturers, and businesses across industries to optimize product development, marketing strategy, sales promotion, advertising, and inventory management. True Data leverages advanced technology such as AI and machine learning on a global cloud platform to deliver privacy-centric, high-performance data solutions and operates primarily in Japan and the US markets.
Recently, True Data was acquired by ID5, a leading identity provider for digital advertising, in a strategic move announced in late 2025. This acquisition enhances ID5’s presence and capabilities in the US market by integrating True Data’s identity graph and datasets into ID5’s GDPR-compliant Adaptive Identity technology. The combined offering creates an industry-leading identity solution that connects offline consumer data with a large-scale online reach, improving recognition, activation, and measurement across digital advertising channels globally. As part of the acquisition, True Data’s executive leadership joined ID5’s team to guide strategic integration and revenue growth. This acquisition marks a significant expansion and operational shift for True Data, aligning it within a broader, privacy-first identity ecosystem while maintaining its expertise in independent identity resolution.